Kathy Walden

Copywriter, Creative Director, Strategist

Giving voices to brands big and small

A Bit About My Work

I love giving voices to brands. I love the impact just a few words can have on an audience. And I love working with a team of creative, strategic thinkers and doers to develop exceptional assets. I will debate anyone who thinks healthcare marketing can’t be sexy, and I welcome the challenge of developing impactful creative under regulatory constraints.

My experience—which primarily consists of healthcare and pharmaceutical marketing on both the agency and client side—spans more than 15 years and a wide range of materials, channels and tactics:

  • Branding (strategy, positioning, product naming, product labels)

  • Digital & print ad campaigns

  • Short-form copy (headlines, taglines, callouts, social media, banners)

  • Long-form copy (websites, emails, brochures, direct mail, blog posts, feature articles)

  • Apps & tools

  • Scripts (videos, radio ads, commercials)

  • Digital games

  • Support programs

For spot-on messaging every time, contact me.

Check it out

Please view my portfolio to see samples of my work. If you need access to that page, contact me to request a password.

Brand experience

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Testimonials

Kathy is a rare mix of creativity in its purest form and flawless execution. When working with Kathy, one does not have to choose between beautiful work and attention to detail: you get both. In terms of conceptual thinking, Kathy’s vision is vast. She has a unique ability to see the core truth of a thing, and pull it out in concepts that are both inspiring and activating. I have seen Kathy convert complex, high-science content into step-by-step copy models that are easy to digest. And I have watched her transform even the most mundane reason to believe into a motivational rally cry. When it comes to execution, Kathy consistently has her eye on the prize, sacrificing neither quality nor deadline on her quest to best the challenge at hand. I highly recommend Kathy and would not hesitate to work with her again.
— Michelle Ziekert, Vice President, Executive Creative Director
Knowing that Kathy is working on my project always puts me at ease. She works well with the team, is inquisitive, and I know that she can take direction and come back with exactly what is needed. She is extremely professional and reliable and has developed a strong relationship with our client. She has a ton of experience: websites, email, direct mail, brochures, etc. And she is able to make complicated subject matters easy to understand, which is half the battle in the healthcare field. It has been a pleasure working with her and I wouldn’t hesitate to work with her again!
— Cammie Hunter, Account Director
Kathy is a talented writer and leader who consistently delivers creative solutions that are exactly what our clients need. She’s a pro with tons of experience whom others can count on every time.
— Chris Boyer, Associate Creative Director
Kathy Walden has been a joy to work with. She has an eternally positive attitude, which makes for a collaborative and efficient work experience. The thought and effort she puts into her writing makes all the difference when it comes to providing quality work in a timely manner for my team and projects.
— Todd Brown, Account Executive
I worked with Kathy on brands and pitches, and I could tell right away working with her was going to be great. It wasn’t about just getting the job done. It was also about the bigger picture. We brainstormed on different projects, big and small, and how we could optimize them. It was great bouncing ideas off of each other, and it made for a productive and fun working relationship.
— Vik Agadi, Group Art Supervisor

Awards

In addition to working for an ad agency awarded Agency of the Year multiple times by Med Ad News, I have been a part of numerous award-winning teams recognized for exceptional creative execution and user experience.

2015

MyIgSource.com. Won Silver in Websites: Pharmaceutical Category at The Communicator Awards

2014

Gammagard Liquid Patient Support Program:

  • Named a finalist in the Best Persistence/Adherence Program category at the PM360 Trailblazer Awards

  • Won the Award of Excellence in the Patient Information Booklets/Newsletters category at the Rx Club Awards

2013

Optune Patient Campaign. Won the Gold Award for DTC/DTP category in the PM360 Pharma Choice Awards

GI Buddy Website & App:

  • Won a Silver Award in the Mobile Application: Chronic Disease Management category from the Web Health Awards

  • Won Outstanding Website from the Internet Advertising Competition (IAC) Awards

2012

Synthroid.com. Won Outstanding Website from the Internet Advertising Competition (IAC) Awards