Resume

EXPERIENCE

Creative Director–Writer, Avadim Health, Asheville August 2019-January 2021

• Partnered with other strategy driven, creative thinking, data exploring doers to launch and develop brands. Responsibilities included:

  • Brand strategy & positioning

  • Product naming and labels, brand taglines

  • Digital & print ad campaigns

  • Ensuring all creative was on strategy

  • Presenting strategy decks and creative to internal leadership teams & external partners

• Led and worked with other writers and designers to generate:

  • Concepts

  • Short-form copy (headlines, callouts, social media, banners)

  • Long-form copy (websites, emails, brochures, sales aids, direct mail, blog posts)

  • Scripts (videos, radio ads, commercials)

• Helped develop UX strategy

Senior Copywriter, Avadim Health, Asheville May 2017-August 2019

• Supported brand strategy and positioning

• Wrote copy to support concepts and content for digital and print tactics, including:

  • Product naming and labels, brand taglines

  • Digital & print ad campaigns

  • Short-form copy (headlines, callouts, social media, banners)

  • Long-form copy (websites, emails, brochures, sales aids, direct mail, blog posts)

  • Scripts (videos, radio ads, commercials)

• Assisted with presentations to internal leadership teams & external partners

• Helped develop UX strategy

Freelance Writer                                                                                                             February 2014-May 2017

• Generated concepts and content for advertising/marketing agencies and other clients—primarily in the healthcare and pharmaceutical industries—to support their digital and print tactics, from ads to email campaigns to website copy and more

• Assisted with branding and messaging

• Conducted interviews and wrote feature/lifestyle articles

Senior Copywriter, Intouch Solutions, Chicago                                     January 2005-January 2014

• Worked across multiple brands for clients in the healthcare and pharmaceutical industries, producing a wide range of concepts and content for consumer and professional audiences. Channels and tactics included:

  • Digital and print advertising campaigns

  • Website copy

  • Banner ads

  • Product names, headlines and taglines

  • Callouts and other short snippets

  • Social media posts

  • Apps & tools

  • Video scripts

  • Digital games

  • Email campaigns

  • Consumer programs

  • Brochures

  • Direct mail

  • Feature articles

• Invited to join select teams on special projects, such as new-business pitches

• Directed/mentored junior-level writers and managed assignments

• Assisted in presenting concepts and deliverables internally and to external clients

• Worked closely with the search-engine marketing team to ensure best practices (like keyword optimization) and the user experience (UX) team to provide input on architecture and overall UX for sites, apps and tools

• Part of several award-winning teams recognized for exceptional creative execution and UX

• Member of the company’s philanthropy committee (helped the Dreams for Kids organization with website copy needs) and recruitment-campaign team

Copywriter/Editor, Intouch Solutions, Kansas City                                                   October 2002-January 2005

• Wrote copy for and edited websites, emails, patient tools and more

• Served as the only writer for two offices, with the ability to write across multiple brands

• Helped create and enforce style standards

• Organizer and member of the company’s Corporate Challenge team—a two-week long event that allows employees of local corporations to compete in a variety of sports

Writer/Editor, Midwest Research Institute, Kansas City                                                  July 2001-October 2002

• Edited speeches for the corporate communications staff

• Assisted in writing and editing major proposals

• Wrote articles for the company newsletter, which included conducting interviews

• Helped create and enforce style standards

• Organizer and member of the company’s Corporate Challenge team

Editor/Proofreader, Physicians’ Education Resource, Dallas                                                 June 2000-July 2001

• Edited, proofed and fact checked publications serving healthcare professionals in the oncology community

Reporter, Construction Market Data, Chicago                                                                     June 1998-June 1999

• Interviewed owners, developers, architects, engineers, general contractors and other industry associates to gather and verify data for a publication that kept the construction industry informed on the latest projects

EDUCATION

Eastern Illinois University

MA, English                                                                                                                                      1997-2000

Eastern Illinois University

BA, English                                                                                                                                        1993-1997

• Activities & Honors

  • NCAA Division I Track & Field and Cross Country

  • Academic All-Conference honors (student-athlete award)

  • Yearbook reporter/writer